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MODULE 15 | Make mobile work for you | FUNDAMENTALS OF DIGITAL MARKETING | Digital Garage|AlphaGyan digital marketing google

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FUNDAMENTALS OF DIGITAL MARKETING: MODULE 15/26
Make mobile work for you

With mobile video consumption on the rise, it makes sense to include mobile in your advertising strategy. Understanding the options and tools available and how to choose the right keywords and ad formats will set you up to succeed in your first mobile marketing campaign.

Lessons
1. Introduction for advertising on mobile

Key learnings
As people spend more and more time on their mobiles, businesses are increasing their mobile advertising in order to reach new customers. In this video, you’ll learn about:

benefits of mobile-specific marketing
mobile opportunities available to advertisers
challenges to effective mobile advertising.

Mo is a plumber in Glasgow.

He has a mobile-friendly website and wants to make sure his site becomes more visible on the results page during a search.

Which keywords do you think would work well for his mobile SEO?

Lessons
2. Search campaigns for mobile

Key learnings
By running mobile search ads, you can get your business in front of potential customers right when they are looking for products or services you offer. This video will cover:

the importance of having a mobile-friendly site
getting your keywords and ads right
special features for mobile search campaigns.

Mo’s a plumber with a responsive website.

He wants to make sure he’s using the right keywords for his mobile SEO.

Which online tool could help him identify which keywords would be most effective?

Lessons
3. Display campaigns for mobile

Key learnings
Whether you’re focused on driving sales or building a brand, mobile is more important than ever. That’s why a display ad approach that doesn’t include mobile is incomplete. This video will cover:

the importance of trying different ad formats
tools to help you quickly develop ads
targeting apps.

Mo is keen to advertise his plumbing business.

He needs to find the display advert design that will display optimally on a large smartphone device, as that’s what most of his customers use.

Which of the designs would work best on smartphones?

Lessons
4. Social media campaigns for mobile

Key learnings
As a business owner, you want to make your brand visible to people who use social media on their mobile devices. This video will cover:

how to create a mobile social media campaign
targeting options available on social networks
guidelines for creating mobile social ads.

After a lull in sales, Mo wants to use a social media campaign to launch some of his new plumbing services.

He wants to make sure he’s targeting the right audience.

Which parameters should he use to decide who to target?

Lessons
5. Video for mobile

Key learnings
Mobile video consumption is on the rise, which means businesses should be following the trend towards advertising with video. In this video, we’ll review:

the growth of mobile video
how to create mobile video ads
targeting mobile video ads to related content.

Mo has a plumbing business.

He’s noticed that other service companies publish short videos to show off their expertise, products, and how they do things. This engages their customers and drives interest in their services.

To help customers with common plumbing problems, he wants to create a Do-It-Yourself video on his website.

How long should he make his video?

Quiz:-
When considering how mobile users will search for your business, which types of keywords should you focus on?

Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

Which of the following can be used to target an audience when using some social media ads?

When making video content for your display ads, what is most important to ensure?

Full Course:-

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MODULE 15 | Make mobile work for you | FUNDAMENTALS OF DIGITAL MARKETING | Digital Garage|AlphaGyan
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3 comments

AlphaGyan 11/09/2021 - 12:49 Sáng Reply
Vishal Tiwari 11/09/2021 - 12:49 Sáng

Thank you so much sir

Reply
alfando MKW 11/09/2021 - 12:49 Sáng

Thx u friend

Reply

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