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Nvidia – Destined For Greatness – A Financial and Competitive Analysis. [keyword

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Understanding Nvidia’s rise to greatness…and beyond.

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Nvidia – Destined For Greatness – A Financial and Competitive Analysis.
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47 comments

Donald Duck 14/09/2021 - 9:21 Chiều

NVidia is an excellent marketing company. Most people don't realize that they are well ahead of the technology for their product base. They could, if they wished, produce a product 4 to 6 times, perhaps more, the performance of their own current lead products. Their paradigm is to dribble out video cards, based on marketing needs alone. This is why they have crafted a precise release plan based on a 15% step improvement schedule. They keep a long reserve of performance capability to be able to respond to changes in the market as needed to maintain their superiority. It also makes them appear agile and responsive technologically, even though they are essentially loafing along. Their ace in the hole is their AI project, which drives all of their gaming video card technology. The thrust of their product lineup is to make certain that nothing in their gaming lineup can ever be used to provide cheap AI utility to that market segment. If it doesn't boost or provide any AI utility, it doesn't get done. NVidia uses a brute force approach to video game graphics. They have no need to allow any progression to occur technologically in the game market. Things like async shaders are resisted, because they do not lend themselves to any AI technological application. AI has on the other hand driven them so far up the brute force capability path, that they can just release just enough performance to maintain their lead, on demand. Prof of this approach is the cause of the 3.5GB cards sold as 4GB. The 11GB cards for their main line products. NVidia has to actually spend money to hamstring their products to obtain the marketing desired product performance. Everything at NVidia is done as a top down design. It has gotten to the point that the public never gets to see the true top end of the generational chip. They have even gotten to the point of crafting the performance of the higher end professional cards as well. If you look to the AI products however, it is apparent that the AI products are capable of stratospheric performance for a stratospheric price. The only way anyone can compete is to wait. AMD has to allow NVidia to release their card first, no matter how long a wait, and then release their own card targeted for whatever level they can. If they ignore NVidia, and release first, NVidia will set the next card to a level that will brute force their way into superiority. The only way to win is to run NVidia out of their reserve headroom. NVidia has been sandbagging for years now, so that target is a huge unknown. Any product delays they have are marketing driven to insure their superiority.

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TheJuggtron 14/09/2021 - 9:21 Chiều

I still cant understand the graph at 23:30 – the major dip just comes out of nowhere, and earlier, even with the better architecture (Terascale at the time) AMD still gets hammered.

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perfection59 14/09/2021 - 9:21 Chiều

Im not suprised when the crads cost the price of a car! How can you say well done Nvidia when thay are taking the piss with gpu prices?

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ErgonomicChair 14/09/2021 - 9:21 Chiều

Hm, looks like Nvidia has been making a ton of smart investments. Crypto specific cards was a really smart move to go towards, even if AMD is crushign them there atm its still a really smart thing to get their name out there.

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protato82 14/09/2021 - 9:21 Chiều

gtx 1070 is one tier above rx 580 yet in mining they both draw same power, have same speed (about 31-32 mh) but amd cost at least 250 $ less. Rx vega mining is almost DOUBLE compared to "non existing" titan v 3000$ gpu (monero, electroneum…).
So amd is mining king not nvidia adored

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Hien Phan 14/09/2021 - 9:21 Chiều

One correction at the 6:56 mark. Nvidia is about AI and "training". Right now, nvidia doesn't do much on "inferencing", but that is changing on their tensor cores.

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I'm Not Using My Real Name 14/09/2021 - 9:21 Chiều

PUBG isn't a great game.

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NightRogue 14/09/2021 - 9:21 Chiều

Another top notch joint from the man!

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Matthew Oglesby 14/09/2021 - 9:21 Chiều

Liked for "outwith"

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David Stanley 14/09/2021 - 9:21 Chiều

I hope Nvidia does well but the writing is on the wall and fate has been cast.

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D Gillies 14/09/2021 - 9:21 Chiều

Intel laid off half their CPU architects in the last 4 years and that is what allowed AMD to eat them alive with risen. This is from a friend here in Silicon Valley. Now it looks like they are just turning into a 100% marketing company selling other people's IP in their commodity CPU chip sets

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Etienne Miemczyk 14/09/2021 - 9:21 Chiều

Man I thought I lost your channel but I typed "Scottish gpu speculation" and you were the 3rd result. So glad. Subbed.

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zuluknob 14/09/2021 - 9:21 Chiều

Google wouldn't buy the v100 because they have their own dedicated tensor flow chip which out performs the multi purpose v100.

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Sigitas Shields 14/09/2021 - 9:21 Chiều

People really need to start buying more AMD

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Awesome Legend 14/09/2021 - 9:21 Chiều

AdoredTV Another great video mate! As much as I was hoping to see AMD mount a comeback and take some decent ground in the near future, looking at those numbers and your keen assessment of them shows that to be almost impossible. I expected Nvidia to be strength to strength but those are some amazing numbers, and the best/worst thing about it is that Nvidia seems to have earned it fair and square, they haven't played any really dirty tricks like Intel has, and that deserves our respect…

Cheers Jim

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Christian Norwik 14/09/2021 - 9:21 Chiều

If manufacturers really want to be “gamers” friendly they should implement some kind of “mileage counter” into hardware of GPUs… then second hand prices would drop & miners would more consider buying mining specific cards, so prices of new cards would be more like MSRP and in stock…
Or maybe there’s something like this right now?

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Big Deagle 14/09/2021 - 9:21 Chiều

In the past ATI would have a better higher end card than Nvidia! People would buy Nvidia no matter what! That’s why Amd doesn’t go super high end gaming no more! I do think they are on to something with there APU raven ridge! If they can come out with a higher end APU! Like a 1800x with vega 56 or 64 integrated graphics! They will hurt Nvidia

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AbsoluteUnit 14/09/2021 - 9:21 Chiều

Jim you should stop worrying so much about your video length. You have subscribers who wait patiently to watch your videos, a few extra minutes of content is plenty welcome haha

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Nick Chapman 14/09/2021 - 9:21 Chiều

hadn't read much on nVidia's earnings this round, enjoyed hearing your thoughts and analysis!

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AwesomeBlackDude 14/09/2021 - 9:21 Chiều

My man,… AdoreTV are you sure you don't have a tech army journalisms in your house? I'm just surprised how you take a none popular subject and turn it into another amazing show.

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Naked Hardware 14/09/2021 - 9:21 Chiều

I'm a fan of tech, but at the same time the industry depresses me. It should be an industry where science matters above everything else, but in reality companies like Apple, nVidia, and Intel just sell and sell and sell regardless of what they actually put on the market.

CPU competition is in such a state that AMD can put 16 cores up against 10 at $1,000 and just about make 50% of the market sales, GPU competition is largely non existent in the high end, and Microsoft dominate software and gaming APIs.

But as I've learned, the weak link of IT is that it still has the people problem.

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RefractionPCSX2 14/09/2021 - 9:21 Chiều

Another interesting video mate 🙂 (Sorry it took me so long, i swear YouTube didn't tell me you'd put a video out, but it's there now apparently). I do wonder if the AMD/Intel partnership is going to save AMD when the mining bubble bursts, it certainly seems like it could be a steady but high source of revenue for them, as you say, their GPU's are going to become less desirable and we might have a repeat of the last mining bubble. Nvidia seem content in being in the lead at least, it's a shame, I'd like to see the new Volta cards coming out for gamers, but I guess until AMD (sorry, the Radeon Technology Group) gives them something to worry about, they aren't going to bat an eye.

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Snetmot Nosrorb 14/09/2021 - 9:21 Chiều

Great video mate! Perfect layout/setup/script and execution. But I think it's a little too short actually. There are a few things I think you could have explained further. And there's actually no need to apology for a slightly late video. You are very consistent. Frankly, the apologies are a bit annoying as they feel unnecessary. Maybe your wallet says something else, but we do not really need to know that 😉 Cheers!

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Arka Mitra 14/09/2021 - 9:21 Chiều

NamasteTech (without space) has copied your opening animation…please take action.

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Master Bait Tour 14/09/2021 - 9:21 Chiều

who else has a nvidia card #metoo

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HypersonicMonkeyBrains 14/09/2021 - 9:21 Chiều

Nvidia greatness = keeping AI/machine learning scientists happy. In the meantime forgetting about gamers.

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RandomDudeWalkingDownTheStreet 14/09/2021 - 9:21 Chiều

How does Tegra processor compares with Ryzen u lineup?

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Kim Faes F*Kim 14/09/2021 - 9:21 Chiều

What do you think about people saying amd navi is maybe going to use infinity fabric?? Great vid as always 👍👌

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DysphoricSmile 14/09/2021 - 9:21 Chiều

8:00 Really Jim, you think the increase in sales correspondent to Pascal, is due to Nvidia UNDERSTANDING their market better? Tinfoil m8… Pascal got a HUGE jump because – once Pascal launched, AMD has had NOTHING that can come close to competing at gaming for the prices and wattage (I mention wattage because that means more Laptop GPU shares.)

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Jānis Rišis 14/09/2021 - 9:21 Chiều

Nvidia putting in oem computers low-end video cards in ages!

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Bob Sacamento 14/09/2021 - 9:21 Chiều

I hope you are wrong Jim… otherwise us gamers are screwed

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Open Mind 14/09/2021 - 9:21 Chiều

Chinese driverless car indusstry will use Nvidia AI system ,so Nvidia will go far bigger than what its now

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kauhanen99 14/09/2021 - 9:21 Chiều

nice video mate, how its going?dont do work too much, and remember relax sometimes 🙋😃👍👍👍👍

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Marcel Krebs 14/09/2021 - 9:21 Chiều

I absolutely agree with your assessment, Jim. By the end of 2018, I expect Nvidia to dominate mining.
Mining is all about ROI and therefore about the relation of initial cost compared to hashrate (revenue) and power draw (cost).
Polaris is mining Ethash, Vega is mining cryptonight/Ethash.

Nvidia on the other hand is much more efficient at Equihash, which is stressing the GPU stream processors much more compared to Ethash which is mostly about memory bandwith.

When Ethereum will be done phasing out mining and new algos arise and/or older, more gpu intensive algos arise I don't think Polaris and to a lesser extent Vega, will be proftitable anymore.

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Rattacko 14/09/2021 - 9:21 Chiều

So this is why AMD is focusing on CPUs

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WarpPal 14/09/2021 - 9:21 Chiều

Can someone name another YouTuber who is this in depth?
I know it's futile but I'll still buy an AMD card to show my support. Nvidia did steal some market share like Intel(which is why ATI had to merge with AMD in the first place). It seems they are on a path to take more market share and there's nothing nobody can do even if AMD releases a better card, which is like a repeat of 2008/2009 and that's sad.

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Blunt Politics 14/09/2021 - 9:21 Chiều

Fully deserved my asscheeks. Rosy future for the exploitative company that overcharges their ignorant fanbase to make billions, which is why their income is inflated, the market is bearing prices it shouldn't bear, sheerly based on the ecosystem that Nvidia has created-and exploited-dozens of times with shit like Gameworks, and the mind-share they've cultivated. profit for profit's sake is NEVER a good thing.

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sovieToilet 14/09/2021 - 9:21 Chiều

So what about end of march reveal rumors? Do you think thouse not true, and we'll have to wait some time? Cause in 9xx Nvidia was selling great number of cards and situation with Fury almoust mirrors Vega, and they didn't seat on Maxwell and released Pascal (even though it wasn't a big step up in tearms of architecture). And it's two years now, just like in last generation.

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Patrik Miskovic 14/09/2021 - 9:21 Chiều

Greatness LOL

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RedMonkey 14/09/2021 - 9:21 Chiều

Great video Jim and good to see the financials from both Nvidia & AMD. Have to say I agree that's it's unlikely AMD can produce a miracle GPU and even if they do Nvidia obviously has plenty in reserve to completely whitewash any competition. I'm still finding the responses from both Nvidia & AMD slightly disingenuous with regards to supply and pricing for the consumer gaming market when it comes to GPUs though. I understand supply and demand to side shift to imply they have no influence over retailers is just rubbish. My biggest concern here is that the PC market suffers to a point where it will not be able to recover.

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Marcel Krebs 14/09/2021 - 9:21 Chiều

I'm currently playing kingdom come deliverance and I was kinda shocked to see how poorly the V64 liquid does.
Essentially it does ever so slightly better than a GTX 1070 sea hawk, while drawing double the power.

Now in fairness, this particular 1070 is running at 2.2 ghz and 4.2 ghz on the memory, so it's overclocking rather well even for a 1070. But still, when Ampere rolls out and the 2070 is 30% and the 2080 50% faster, Vega 64 will end up competing with the 2060 in at least some titles, which is a disaster.

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LORENSSIOK 14/09/2021 - 9:21 Chiều

I don't think that if AMD release a new 1'st class GPU people will still buy Nvidia. We saw the hype with Vega that the market is still there for AMD.

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Yakku 14/09/2021 - 9:21 Chiều

Hello Jim.

Have you seen "Are Intel 8th gen Core Reviews Accurate? Exploring Cooling Performance" video by hardware unboxed? Are you going to make a follow up video on your Intel Con Lake "serie"?

Have a good day.

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Kalfax plays 14/09/2021 - 9:21 Chiều

I hope they will make some cheap 8gb gpus soon. currently i think the amd gpus like the 580 8gb nitro+ is a good option.

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Nisco Racing 14/09/2021 - 9:21 Chiều

Can Raja and intel come with GPU's already in 2018!?

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Sędziwój 14/09/2021 - 9:21 Chiều

22:05 Nvidia open own shop on they website, so they go for money directly.

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Acid001 14/09/2021 - 9:21 Chiều

I'm currently using an R9 390 for my gaming needs. It's a good GPU, but it's getting a bit long in the legs. At this point, I may have to hang on to this thing for quite a while longer since prices are still insane on GPUs.

At this point though, it looks like whenever I am able to upgrade it will be an Nvidia GPU and not an AMD GPU. Vega 56 might be an option, but I already have a power hungry card, I'd rather have something more efficient that puts out less heat and consumes less power.

Nvidia simply looks unbeatable at this point. As you said, I'm not sure AMD and Intel will be partnered up long enough to do some damage to Nvidia. AMD certainly needs a new GPU architecture, and after losing Raja Koduri to Intel, that had so slow plans down at RTG for a few months at least.

AMD was down on the CPU side of things and came back strong, hopefully they can do the same on the GPU side of the market as well. I'm pretty doubtful though.

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